BULLYING IS THE NUMBER 2 EPIDEMIC IN THE US. COOL KIND KID® HAS PROACTIVE, POSITIVE, SOCIAL SKILLS TRAINING AND BULLYING PREVENTION PROGRAMS THAT ARE VIABLE SOLUTIONS FOR PARENTS, EDUCATORS, AND OUR CHILDREN.
THE PROBLEM: Bullying is in the news every day. It’s reported that bullying is starting in preschool now, as young as age 3. We are seeing more and more reports of kids committing suicide because of bullying. Cyber-bullying has become pervasive not only with our teens and tweens, but with our younger children. More than 160,000 children stay home from school every day because they are afraid to go to school where they have been bullied, and fear that they will be bullied again. In many cases our children do not feel safe or protected at school, on the school bus, or other places on the school campus. Over 13 million kids will be bullied this year. That number is not decreasing.
All 50 states now have legislation in place directing school districts to adopt anti-bullying policies. We see articles about the various bullying prevention programs that have been developed to meet the need that the legislation is requiring; including anti-bullying lessons, bullying prevention activities, and other bullying programs. But we have to question if these anti-bullying programs are working. Many of these policies and programs are reactive; and are not addressing the root cause of the problem. Certainly school districts have to deal with bullying issues as they happen, but research is now showing that these reactive measures are not working to stop the bullying. Are we just putting band-aids on our bullying crisis?
THE ROOT CAUSE: When asked why we have a bullying epidemic, the simple answer is because we have a rudeness epidemic. Studies going back into the 90’s have shown that most Americans believe that we have a rudeness epidemic; that our incivility towards one another has increased dramatically. A bullying cycle has been identified. It’s been shown that rudeness or incivility can lead to bullying, and bullying in turn can escalate into violence. The challenge is breaking the cycle at the beginning, the rudeness or incivility, which is the easiest part of the cycle to address.
Current research is now supporting proactive social skills training, or social competence training, at young ages, as the missing link in bullying prevention. We are seeing articles and studies done by experts who are suggesting that success in anti-bullying for kids must begin with bullying prevention activities and lessons that stress kindness and empathy; there must be comprehensive social skills programs for kids. They are stressing that these lessons and activities begin as early as possible. Parents are frustrated that schools aren’t doing enough to end this epidemic. Educators are frustrated that parents aren’t sending their children to school with the skills needed to get along with peers and thrive as they go through their school years. In the midst of that we find our children, who just want bullying to end. They want to feel safe, comfortable, confident, and accepted not only in school, but in their media. They not only fear being bullied, but are afraid of doing the wrong thing, of being rejected, excluded, and/or embarrassed.
THE SOLUTION: The focus of Cool Kind Kid has always been to provide a proactive solution that helps kids learn the skills that remove those fears; increasing their self-esteem, their confidence levels, and their ability to get along with peers, so the bullying never happens. As kids embrace Cool Kind Kid, the motivation for bullying is considerably weakened, and behavior improves.
Cool Kind Kid has been at the forefront of addressing bullying proactively by offering bullying books for kids, fun, anti-bullying music-enhanced, pilot tested, kid endorsed, teacher applauded social skills activities and anti-bullying programs for parents, schools, and other learning environments. Children have fun and are engaged as they participate in bullying prevention activities. Our children are bombarded in school, their neighborhoods, and the media with the message that mean, rude, and disrespectful behaviors are cool, and that bullying is cool. As parents, educators, and the responsible media, we have a powerful role to play in changing that message so our children learn that kind, caring, and respectful behaviors are cool, and that bullying is the ultimate in uncool. As Cool Kind Kid anti-bullying lessons and activities redefine “COOL,” for kids, we see increased confidence and changed behavior as kids learn, “The KIND kid is the COOL kid, not the bully.”™
Social Skills for Bullying Prevention: Help your Children and Students Reject Bullying through Award-Winning Music, Fun Characters and Activities. Kids are engaged as they Learn that they can be both "Cool" and "Kind."